Hwangchil

Business purpose
  • The vision of Hwangchil business is standardization and globalization of high value added health supplement production based on scientific research.
  • Strengthening local economy by developing traditional local herbal plant, Hwangchil, into green health tour business
  • Promoting general health and quality of life and stimulating local economy through increased income of local farms and job creation
Business contents
  • Promoting globalization of health supplement production with competitive power in the international market through scientific research and experiment on Hwangchil
    - Once Hwangchil is approved as health supplement material by Ministry of Food and Drug Safety, health supplement business and functional material market will expand greatly, and this will contribute to increase the quality of health and life style in general.
  • When the extract of Hwangchil is successfully processed as health supplement, the sales of raw material is expected to be around \2,000,000,000 and the total economic value will be over \20,000,000,000.
Establishing production base and industrialization
Business purpose
  • Establishing the base for local industry through building Hwangchil process and production base and obtaining production technology
Business contents

(1) Secure Hwangchil farm grounds

  • Secure farm grounds for Hwangchilcultivationand natural theme tour
  • Plant and cultivate Hwangchil trees that are proper for production process

(2) Build process facilities

  • BuildHwangchil process facilities for promoting the second industry
  • Build the facilities in Hambakjae farm property to create synergy effect of related industry
    - Layout of factory facilities
    - Secure facilities for Hwangchil pick-up, sorting, storage, and transport

(3) Build automatic process system

  • Introduce equipment for sorting and processing of first grade Hwangchil
  • Introduce automatic packaging system for various product packaging
  • Introduce low temperature storing system to protect Hwangchil from insects and maintain fresh quality
  • Build a system for extracting concentratedHwangchil material which will be added to tofu, bread, noodle, and taffy

(4) Develop mass production technology

  • Select the location and method of cultivation of high quality breed by analyzing active ingredients form various cultivation condition and develop raw material processing technology
  • Develop mass production technologyfrom selected high quality Hwangchil
  • Analyze productivity and quality of organic Hwangchil material
  • Develop production technology produced by GAP (Good Agricultural Practices)
  • Examine adequacy of organic produce and GAP and decide production strategy
  • Develop mass production and managing technology of high quality Hwangchil
Research and development
Business purpose
  • Develop various usage of Hwangchil material and increase the demand of raw Hwangchil material by applying it to food and beauty products
  • Increase income of farming households by stabilizing price of Hwangchil
  • Improve awareness of Hwanhchil and expand consumer group through research on new functions
Business contents

(1) Support production through functional examination

  • Functional examination – test activities of Hwangchil material on diseases
  • Examine functional and standardization of raw material
  • Pre-clinical test
  • Food production applying specified function

(2) Functional food and health supplement products

  • Production of beauty products with anti-aging and anti-wrinkle effect
  • Approved as food supplement for hyperlipidemia, diabetes, obesity
  • Develop high function Hwangchil products

(3) Developing food process technology and production

  • Tea products with Hwangchil herbal effect
  • Hwangchil beverage
  • Functional grains processed with Hwangchil

(4) Develop food recipes for restaurant business

  • Develop various recipes for Korean herbal dishes with Hwangchil and create franchise restaurant business. Develop easy-cooking food products targeted for television home shopping

(5) Apply resource rights through patent application of research developed products

  • Develop new products and reserve original technology and resource through Hwangchil R&D research development business
  • Apply resource rights through patent application and registration
Strengthen the connection with local tourism industry
Business Purpose
  • Strengthen the connection with local tourism, businesses, and increase competitive power of local economy
    - Create open network of various local tourism resources such as Hwangchil farm and Hwangchil process facilities and promote win-win scenario
    - Find out potential tourism resources, make a network of tourist attractions of various activities, and support local economy
Business contents
  • Develop experience program
    - In connection with local festivals, develop various experience programs that satisfy all 5 senses of tourists
  • Build an exhibition facility for specialized produce
    - Organize publicity program to provide comprehensive information on Hwangchil
    - Create synergy effect with experienceprogram
    - Install booths for product sale